ASEAN

Our ASEAN heritage & experience

As the world’s number one trade bank¹, and with over 130 years of presence in ASEAN, HSBC is well established to support your business growth and enable you to tap into new opportunities. Our teams on the ground and unrivalled global network are able to provide you with an in-depth understanding of market dynamics paired with our bespoke solutions to ease your market access into ASEAN and beyond.

¹ https://www.hsbc.com/news-and-media/hsbc-news/hsbc-tops-trade-finance-poll

Our ASEAN offering

At HSBC, our knowledge goes beyond just understanding individual ASEAN markets, but understanding how to navigate the dynamics and connections between them. HSBC’s strong foundation of connected knowledge with an innovative solution provides a seamless banking experience for our customers. Our offering aims to help international companies capture the growth across ASEAN.

Knowledge: Deep knowledge and proactive insights

Connections: Connecting clients to opportunities across ASEAN, and beyond

Solutions: Specialized solutions with regional capabilities

Innovation: Innovation initiatives to embrace a fast-changing future

One way of banking: One client across ASEAN. One way of banking

¹ HSBC Group Factbook, 2021

HSBC in Hong Kong

ASEAN was Hong Kong's second largest trading partner in merchandise trade in 2021 and the third largest in services trade in 2020. Total merchandise trade between Hong Kong and ASEAN amounted to US$159.8b in 2020 and total services trade between the two sides was US$12.1b in 2020¹.
As at end 2020, ASEAN ranked fourth among Hong Kong's destinations of outward direct investment, with a stock of US$71.6b. It ranked sixth among Hong Kong's sources of inward direct investment, with a stock of US$86.9b².
Hong Kong and ASEAN commenced negotiations of the FTA and an Investment Agreement (the Agreements) in July 2014. After ten rounds of negotiations, Hong Kong and ASEAN announced the conclusion of the negotiations in September 2017; and signed the Agreements on 12 November 2017. The Agreements will extend Hong Kong's FTA and Investment Agreement network to cover all major economies in Southeast Asia.
Hong Kong is an important entry point for trade between mainland China and ASEAN, serving as a bridge between the two.

¹ https://www.tid.gov.hk/english/aboutus/publications/factsheet/asean.html
² https://www.tid.gov.hk/english/aboutus/publications/factsheet/asean.html

Our Recognition

HSBC’s commitment to ASEAN and Asia has been recognised in multiple awards covering Transaction Banking to Innovation to Sustainability.

More on ASEAN

In partnership with Bloomberg

Find out the latest insights on ASEAN in partnership with Bloomberg.

Why is ASEAN an opportunity

Now more than ever, companies from all over the world are looking to ASEAN to expand their operations from within the bloc around Asia and globally.