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ASEAN's International Bank

ASEAN is a huge opportunity for ambitious businesses, but we also know that with such opportunities come equally varied challenges. With our broad and deep international networks, we can connect you to experienced on-the-ground experts, solutions and more to help you take uncertainty out of expansion.

From its growing consumer base to the rapid rate of digital transformation, expanding your business across ASEAN offers exciting opportunities. You need a partner with an extensive network to help you scale with the full suite of tailored services including access to capital, easy cross-border transactions, advisory services, and more.

We make achieving your ASEAN business growth strategies easier with:

Innovative trade products

Leverage HSBC TradePay, a simplified, digital trade finance solution that empowers you to draw your loan and make just-in-time payments to suppliers immediately.

Across ASEAN, we offer innovative trade finance solutions that help businesses effectively manage and mitigate risks, improve cash flow and optimise their trade operations. Our solution range includes supply chain finance, receivables finance, trade loans, guarantees and letters of credit.

Simple Payment Solutions

Simplify your collections with HSBC Business Collect, a one-stop, cost-effective solution for your in-store, eCommerce and bill payment needs. Improve customer experience by enabling multiple payment channels and facilitating sales reconciliations and performance tracking.

More than 135 years of regional expertise

Harness HSBC’s extensive regional experience. Benefit from local insights, dedicated support, and comprehensive market research for a competitive advantage in ASEAN markets.

We are award-winning

We’ve received recognition from leading publications in the financial industry which speaks to our track record as a global bank and the success of our strategy.

  • Euromoney Trade Finance Survey 2023: The Market Leader for Trade Finance in Hong Kong, Best Service for Trade Finance in Hong Kong
  • The Asset Triple A Treasury, Trade, Sustainable Supply Chain and Risk Management Awards 2022: Best Service Provider – Trade Finance in Hong Kong, Best Supply Chain Solution in Hong Kong, Best Supply Chain Solution – New Economy Solutions in Hong Kong, Best Trade Finance Solution – ESG in Hong Kong
  • Euromoney Trade Finance Survey 2022: The Market Leader for Trade Finance in Hong Kong
  • Metro Finance Hong Kong Leaders' Choice Brand Awards 2022: Excellent Brand of Greater Bay Area Banking Services for International Trade

Why Hong Kong?

HSBC has been in Hong Kong for over 155 years and ASEAN for over 130 years. We have long served the international banking needs of multinational customers from both regions. In 2023, ASEAN was Hong Kong’s second largest trading partner¹. Hong Kong’s strategic advantages and strong economic ties position it as a vital link between ASEAN and mainland China, fostering a dynamic and interconnected business landscape that extends beyond these regions.

Acting as a super-connector


Hong Kong serves as a super-connector between the GBA and ASEAN. The city has strong global expertise through professional services that combine extensive knowledge of ASEAN with deep understanding of mainland China markets. In addition, Hong Kong’s robust legal system is well suited to supporting businesses from mainland China and other common law jurisdictions in ASEAN.

Tapping into the digital economy


The Shenzhen-Hong Kong-Guangzhou science and technology cluster was ranked as the world’s second-best in terms of performance².
Hong Kong’s strength in tech financing as an international financial centre, combined with the cluster’s deep talent pool, technological advancements and supporting infrastructure, creates an ecosystem conducive to the success of innovative businesses looking to thrive in the digital economy in the region.

A premier green finance hub for the region

Hong Kong has emerged as a regional green finance hub backed by government incentive policies and vibrant market activity.
There were 219 ESG funds with a total AUM of USD169.6 billion as of end of 2023³. Hong Kong serves as a valuable partner for businesses seeking opportunities in green finance and sustainable investments in Asia.

Well-known for its friendly business environment rooted in free trade and open markets, a simple and favourable tax regime and a location that is ideally situated to facilitate expansion into Asia, Hong Kong is the ideal gateway to ASEAN’s fast-growing markets.

Keep up to date with the latest insights

Download the latest corridor reports to learn more about the opportunities between ASEAN and specific regions.

Learn more about ASEAN

The Association of Southeast Asian Nations (ASEAN), established in 1967, promotes regional cooperation and integration. It drives economic growth and stability in Southeast Asia, with a combined GDP of over $3 trillion. ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, forming a vibrant market for economic development.

Contact us for more information

Need help?

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